The search share of Naver portal sites in Korea is about 65%.
However, Google's search volume is about 25%.
Most Koreans tend to use Google only when they need specific information exactly when they can't get the search results they want from Naver.
Therefore, you must use Naver to start a business in Korea.
Naver is building a Naver advertising system like Google Ads.
However, in the case of Naver's advertising system, it is often difficult because the operation method is completely different from Google Ads.
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